Friday, January 15, 2010

Professional pictures sell your home faster, for more money!

Listing photos are so very important for so many reasons!

                                             

  • 1st 90% of all homes sold are viewed first by buyers on-line. Like my mama always said, "you never get a 2nd chance to make a 1st impresssion."
  • Once your house is viewed, it's on to the next. With our fast-paced society, information saturation via internet/media and the growing demands placed on families...buyers don't have the time to scour every home twice.
  • Housing inventory is at a surplus level fueled by foreclosures, short sales and the overall state of the economy; creating a very competitive buyers market.
So, it is that much more important to have a real estate agent who can give you that competitive edge. One of the most important 'edges' is professional listing pictures; whether it's a true professional photographer or a true professional real estate agent who understands the value and importance coupled with the ability to showcase your property in the best light.

When interviewing an agent, you should always ask to see a portfolio of examples for past sold listings. Anyone can take a picture, but can your agent find the right perspective or angle that showcases each room or exterior photo in the best light. Speaking of light, there's nothing more important than lighting when taking a listing picture. A dark picture hides the room and its contents and turns off the buyer with a cold, unwelcoming feeling. A room with just the right light (ambient, natural and flash) can create warmth and welcoming triggering positive emotions for the would-be-buyers. A picture is as much about light as it is perspective and knowing how to 'stage' a house/picture.

So, when selling your home, make sure it is shown in the best possible light: hire a qualified realtor who understands the value, importance of professional-quality listing pictures and possesses the skills/know-how to capture the right perspective and light.
If you are looking for an agent in the Pierce County, Washington area, Tom Tuttle specializes in Tacoma real estate, Puyallup real estate and Gig Harbor real estate. 253-686-3992.

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